Super Bowl Advertising

Overall, I was a bit disappointed with the Super Bowl ads this year.  Especially in the beer genre, which usually does not disappoint.  I thought this ad was done well, visually:

VW Black Beetle

I thought this one was a good phoenix rising from the ashes commercial, but I don't think it would cause me to go out and buy a Chrysler

Chrysler Imported from Detroit

I also thought the NFL commercial was good showcasing major television shows through the years and how much impact football has had in those.

NFL American Family

My favorite of all the ads though was the Motorola Xoom commercial, especially because the Apple 1984 commercial was drilled in undergrad to us advertising majors as being the epitome of advertising.  We were taught that this was the best Super Bowl ad that had been created.  The Motorola Xoom commercial I thought brought the Apple 1984 commercial full-circle.  

Apple 1984

Motorola Empower Xoom

So what were your favorite ads from the Super Bowl?